The U.S. home fragrance market has expanded rapidly as consumers seek scents that express their personal taste, elevate their living spaces, and align with their sustainability values.
Candles, diffusers, room sprays, and fragrance oils are no longer just functional products—they are lifestyle statements.
To meet this demand, many retailers and emerging brands rely on private label home fragrance manufacturers to develop exclusive products without the complexity of in-house production.
Private label partners handle fragrance formulation, testing, compliance, and manufacturing, allowing brands to focus on branding and sales.
The U.S. is home to a diverse mix of boutique specialists, full-service manufacturers, and global fragrance houses that support private label home fragrance programs. Below are ten notable names shaping this space.
SOB Fragrance, based in California, is known for its premium custom fragrance oils and bespoke scent development.
The company caters to luxury and niche brands seeking exclusive fragrance profiles for candles, diffusers, and home scent applications.
Their focus on high-quality ingredients and compliance with international fragrance standards makes them suitable for brands positioned in the premium segment.
SOB Fragrance’s strength lies in creating distinctive scent identities that help private label products stand apart in a crowded market.
Feu des Fleurs specializes in private label candle manufacturing with a strong emphasis on eco-conscious production and design-led branding.
Inspired by travel and lifestyle concepts, the company offers custom candle programs that include fragrance selection, vessel design, and rebranding services.
Their private label offerings are particularly appealing to boutiques, hospitality brands, and lifestyle retailers seeking thoughtfully designed, small-batch home fragrance products aligned with modern consumer values.
Tropical Labs is a full-service private label manufacturer offering comprehensive solutions across fragrance, personal care, and home products.
Their services include formulation, research and development, testing, and regulatory support.
With certified manufacturing standards and scalable production capabilities, Tropical Labs is often chosen by brands looking for reliable, compliant private label partners for the U.S. market.
Custom Essence is a well-established U.S. fragrance creation company specializing in custom scent development for consumer products, including home fragrance.
Now operating under Givaudan, the company continues to support private label and brand clients with fragrance formulation expertise.
Rather than producing finished candles or diffusers, Custom Essence focuses on the core fragrance compositions that power private label home fragrance products.
Givaudan is the world’s largest fragrance and flavor company and a key supplier to the U.S. home fragrance industry.
While not a traditional private label manufacturer of finished products, Givaudan provides fragrance ingredients and formulations used in countless private label candles, diffusers, and room sprays.
Retailers and manufacturers rely on Givaudan for innovation, trend insights, and consistent fragrance performance at scale.
Symrise is a global fragrance and flavor company supplying fragrance solutions for home fragrance products in the U.S. market.
Their expertise includes scent creation, ingredient innovation, and performance optimization for candles and air care formats.
Although Symrise does not typically manufacture finished home fragrance goods, their formulations form the foundation of many private label collections.
The Robertet Group is a major fragrance house known for its focus on natural raw materials and sustainable sourcing.
With operations supporting the U.S. market, Robertet plays a significant role in fragrance development for home fragrance products.
Brands seeking botanical or nature-inspired positioning often turn to Robertet for fragrance creation within their private label supply chains.
Yankee Candle, along with Seventh Avenue Apothecary under Newell Brands, represents one of the largest candle manufacturing operations in the United States.
While primarily consumer-facing, large manufacturers like these may offer private label or exclusive production programs for select retail partners.
Their strengths include large-scale production capacity, consistency, and established manufacturing infrastructure.
Bath & Body Works is one of the most influential home fragrance and body care brands in the U.S. Although not a traditional private label manufacturer, its extensive fragrance development and manufacturing capabilities make it a potential partner for exclusive or controlled private label initiatives.
Its impact on fragrance trends strongly influences the broader U.S. home fragrance market.
Modern Candle and Velavida are companies that clearly promote private label candle and home fragrance services.
They offer custom candle manufacturing with options for scent selection, wax types, vessels, and branding.
These companies are often chosen by startups, lifestyle brands, and corporate clients seeking transparent private label programs with manageable minimum order quantities.
The private label home fragrance market in the USA is supported by a mix of boutique fragrance studios, full-service manufacturers, and global fragrance houses.
Companies such as SOB Fragrance, Feu des Fleurs, Tropical Labs, and Velavida focus on direct private label production, while industry leaders like Givaudan, Symrise, and Robertet provide the fragrance expertise behind many finished products.
By understanding each company’s role within the supply chain, brands and retailers can make informed decisions and build distinctive home fragrance lines that meet consumer expectations for quality, originality, and performance.
